Online courses are becoming more and more popular every year. According to a report by eLearning Industry, the online learning market is expected to grow from $107 billion in 2016 to $240 billion by 2025. If you’re an entrepreneur who wants to capitalize on this trend, you need to know how to market your online course effectively. In this blog post, we will discuss 7 tips for marketing your online course successfully.
Have you ever walked into a Gucci store and seen how high priced their products are? The same logic applies to online courses. If you want people to take your course seriously, you need to price it accordingly. By pricing your course at a higher price point, potential customers will believe it’s of high value.
Having a higher price point is better if you’re going to run ads because you’ll be able to get more leads and conversions at a lower cost. For example, if your course is priced at $997 and you’re able to get one conversion for every 100 clicks, that’s still $997 in revenue. But if your course is priced at $97 and you’re only able to get one conversion for every 1000 clicks, that’s only $97 in revenue.
When people are buying online courses, they’re often hesitant because they don’t know if the course will actually deliver on its promises. This is why it’s important to have a strong money-back guarantee in place. By offering a risk-free purchase, you will increase the number of people who are willing to buy your course.
A great way to do this is by offering a 30-day money back guarantee. This shows potential customers that you’re confident in your course and that you’re willing to put your money where your mouth is.
Or if you want to seal the deal, you can offer free coaching until they achieve their first result.
If you look at successful brands like Supreme, they have drops. The reason they do drops is to create artificial scarcity. It helps keep demand pent up and allows you to charge higher prices.
People are more likely to buy something if they feel like it’s scarce. This is why you see so many businesses running sales with discounts that expire in a certain amount of time. By creating scarcity, you’re able to increase the urgency and get people to take action.
When it comes to online courses, you can create scarcity by limiting the number of spots available or by having an enrollment period where the course is only open for a certain amount of time.
Both of these strategies will help increase the perceived value of your course and get people to take action.
When people are considering buying an online course, they often look to see if other people have taken it and what their experience was. This is why social proof is so important.
The best way to do this is by testimonials. You can either put them on your sales page or create a video testimonial from one of your students.
Make sure the testimonials are specific and highlight the results that the student achieved. This will help increase the perceived value of your course and get more people to enroll.
Online video testimonials work great.
Your course landing page is the first impression potential students will have of your course. This is why it’s important to make sure it’s high quality and professionally designed.
When designing your landing page, make sure you include:
Don’t forget to show them REAL benefits and not fake benefits. Real benefits are things like, “You will double your conversion rate”, not “You will learn how to convert leads”.
Word of mouth is so powerful and underestimated.
The best way to market your online course is by making sure it delivers massive value. If your students are getting results and achieving their goals, they’re going to tell their friends about it. And that’s how you’ll start to see organic growth.
So make sure you’re creating a high-quality course that will actually help people achieve their desired results.
If you can do these things, you’ll be well on your way to having a successful online course. Just remember to be patient, consistent, and always be delivering value.
These are just a few tips on how to market your online course. If you implement these strategies, you’ll be well on your way to success. Just remember to be patient and consistent, and always be delivering value.